When members of the Orange County Herald Center saw their face-to-face census outreach campaigns screech to a halt with the coronavirus pandemic and statewide lock-downs, they got creative.
The Christian nonprofit, which largely engages the Chinese community, quickly shifted gears by getting their youth, most of whom are home because of school closures, engaged in a texting campaign, said Sarah Middleton, census consultant with Charitable Ventures in Costa Mesa, which partners with several nonprofits in the area including the Herald Center.
“That is such a brilliant idea at a time when conditions are not ideal,” she said. “I see this kind of creativity from our partners every day when it comes to pulling all stops to figure out how to reach hard-to-reach communities.”
The COVID-19 curve ball
April 1 is Census Day, a key landmark for the 2020 Census. By this time, every home in California and the United States should have received an invitation to participate in the census count. People can fill out their census information online, by phone or by mail, telling the U.S. Census Bureau where they live as of April 1, 2020.
For the complete article, visit https://www.ocregister.com/2020/03/31/census-outreach-efforts-hampered-by-coronavirus-pandemic/